KDNuggets is also a great resource, and for more, check out this link. Cross-disciplinary data repositories, data collections and data search engines:. The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively.
This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more.
Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it. This book fills the knowledge gap by. From technology, media and retail, to sport. Organised for easy dip-in navigation, each chapter follows. For each company profiled,. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers.
This book provides a roadmap on how to get there with key insights from leaders in the space. Director, Data Platform at Viacom 'Data Strategy isn't just for data people: Bernard Marr shows that a Data Strategy deserves attention on the same level as a company's marketing, customer, product, and talent strategies. In my experience, a data strategy is critical to the success of all of these efforts. I believe Bernard's book is a valuable starting point for developing your data strategy.
I found it brought together a number of lessons I've learned. If you've never developed a data strategy, it's worth reading twice. His range of case examples, spanning the Digital Natives to small businesses, are engaging and informative, reinforcing the importance of starting from a business orientation. This should help readers accelerate business value as well as navigate the crowded landscape of technology, support and data options. He helps us understand how data can improve decision making, improve operations and can be monetized in products or services.
His latest book is both a reference manual for all aspects of understanding Big Data and a guide to how to use it to create value in any organisation. Whatever your view of the increasing use of data and automation, Marr's expertise will help you shape your own future using data. This book is the how-to-guide to take advantage of data to outthink, outcompete and outperform.
Bernard's insights in Data Strategy are invaluable because he truly understands how to create a comprehensive data strategy and importantly, how to explain it to others. I highly recommend this book to anyone seeking a practical guide to the world of big data. Read more. You have already flagged this document. Thank you, for helping us keep this platform clean. The editors will have a look at it as soon as possible.
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