Used - Softcover Condition: Good. From United Kingdom to U. Quantity: 1. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Published by Pearson Education, Limited, Quantity: 2. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Used - Softcover Condition: Very Good.
Condition: Very Good. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics.
This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing. The book has been read, but is in excellent condition. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. Floor plan illustrations and more visual tools utilized expanding the understanding of the theory.
Web references at the end of each Chapter, and further suggested reading. A clear and accessible writing style. Learning objectives, illustrations, examples, mini case studies and revised revision questions. A coherent structure, which provides a logical overview of the development of a retail marketing management strategy. This edition also has expanded coverage of: the retail marketing mix, with a chapter on each area; retail marketing planning; retail marketing environment and retail communications; segmentation and positioning; electronic retailing; international aspects of regulation, control, concessions and particular consumer markets; merchandising and floor plans, with floor plan illustrations.
Table of Contents About the contributors Preface 1. Sign In We're sorry! Username Password Forgot your username or password? Sign Up Already have an access code? Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
Condition: Poor. In poor condition, suitable as a reading copy. Used - Softcover Condition: Fair. Condition: Fair. In fair condition, suitable as a study copy. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Used - Softcover. Published by Financial Times Management , Contact seller.
Within U. Item is in good condition. Some moderate creases and wear. This item may not come with CDs or additional parts including access codes for textbooks. Photos are stock pictures and not of the actual item. New - Softcover Condition: New. On the other hand, lack of sufficient capital, poor literary knowledge, absence of professionalism and lack of application of modern techniques in their business operations are lead to the weakness of the existing small retail sectors.
Therefore it is important to understand the impact that, the development of mega shopping malls in the city has on small business based on the responses of small business retailers. Hence this research intended to explore the impact of mega shopping malls on small retail business in Coimbatore city. Objectives of the study:- To explore the impact of mega shopping malls on small retail business sector in Coimbatore city Research Methodology and sample design:- This study is explorative in nature and based on survey method.
The whole data required for the study have been collected in three forms. The primary data relating to the small retail shops were collected by administering an interview schedule. The secondary data required for the conceptualization of the problem of the study, profile of modern mega malls and different reviews of related studies were obtained from various published and unpublished records, reports, books, journals, and magazines. Besides that the researcher had discussion with some mall authorities and retail shop owners to understand the problems of study.
The researcher follows a stratified random plus judgment- sampling technique in this study. There are twenty four corporation wards identified and listed by the researcher as major commercial areas with huge number of shops and establishments within the corporation limit. Out of the twenty four wards fifty percent known as twelve wards were taken as sample wards.
In all these wards at an average of about three hundred shopping units are situated. From these wards five per cent of each selected sample corporation wards, known as fifteen units from each word totally retailers were taken by the researcher as sample units.
The selection of business unit was made by following the judgment of the researcher in each ward. Utmost care was undertaken in each ward to represent different type of business ventures. Tools used for the study:- The researcher has employed the following tools to suit the requirements of the present study. Particular Frequency Percent To a small extent 94 Majority of the respondents felt that they are affected by the Malls to the level of some extent.
Location - - - - Brand and Quality 12 6. Price 3 1. Parking 6 3. Credit Card 3 1. Value Addition - - 69 Variety 3 1.
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